Long Island Streaming produces commercials and brand video on Long Island and across the New York metro area — spots for broadcast and streaming, social and pre-roll cutdowns, product launch and brand films, and testimonial-driven ads. A commercial has less time to work and more eyes on the craft, so the plan is tighter than a corporate shoot: a script or board signed off before the day, a shot list built shot-by-shot for the edit, and lighting and movement that raise the production value. We cut the hero version first, then the family of shorter and vertical versions that run where your audience actually is.
How we produce a commercial
Research is the media brief. Before concept, we pin down where this runs and what each placement demands — broadcast clearance and specs, the streaming platforms and their durations, the social formats and how they autoplay. The audience and the buy shape the idea, not the other way around.
Concept and boards. We develop or refine the idea, script, and storyboard, and get them signed off before the shoot. Nothing goes to the floor unapproved.
Pre-production. The board becomes a shot list built for the edit — each set-up mapped to a cut point — plus casting, locations, permits, and a schedule that protects the shots that matter.
The shoot. Dolly, slider, and shaped lighting give the piece movement and depth. We shoot the hero coverage first and protect time for the detail and product shots the edit will lean on, and we frame for vertical and square on the day rather than cropping later.
Post and versioning. The hero cut is graded, mixed, and approved first. Every other version is built from that finished master — see the version tree below — so the whole family carries the same story and the same craft, delivered to each platform's exact spec.
One master, a family of cuts
Planning the version tree up front changes how the shoot is framed and how the edit is built. The hero is approved once; the cutdowns, ratios, and regional variants come from that locked edit, so approvals stay simple and nothing drifts between versions.
Types of commercial & brand video we produce
Spots for broadcast & streaming
- :15, :30, and :60 built to broadcast and platform specs
- Clean audio mix, legal-safe graphics, correct delivery formats
- Versioned for different offers or regions
Social & pre-roll cutdowns
- Vertical and square masters, not cropped afterthoughts
- :06 / :10 / :15 hooks that read with the sound off
- Caption-forward edits for feed autoplay
Product launch & brand films
- A longer anchor piece for a launch, a site, or a sales meeting
- Product hero photography and demo capture in the same session
- B-roll bank the marketing team can reuse for a year
Testimonial-driven ads
- Real customers, lit and shot properly, edited to a story
- Paired with product and location B-roll
- Cut to multiple lengths and aspect ratios
What you get
- A graded, mixed hero master
- :60 / :30 / :15 broadcast and streaming spots
- :15 / :10 / :06 social and pre-roll cutdowns
- 16:9, 1:1, and 9:16 masters
- Regional and offer versions with swapped end cards
- Delivery to each platform's spec, plus a reusable B-roll bank
Commercial video production across Long Island & NYC
For commercial and brand video production in Nassau County, Suffolk County, Queens, Brooklyn, or Manhattan, start with the media plan: where the spot runs, how long it has, and how many versions the buy needs. Send us the brief or the board, the placement specs, and the deadline, and we will plan the shoot and the edit so one production feeds every placement.
Ready to plan a campaign? Request a quote for commercial and brand video production on Long Island and in NYC.
Frequently asked questions
- Do you work from a concept or develop one?
Either. We can shoot to an agency's board, or develop the concept, script, and storyboard from your brief and media plan. Whichever way, the board is signed off before the shoot day and the shot list is built for the edit.
- What deliverables do we get from one shoot?
A hero master, then the family built from it: :60 / :30 / :15 broadcast and streaming spots, :15 / :10 / :06 social and pre-roll cutdowns, 16:9 / 1:1 / 9:16 masters, and regional or offer versions with swapped end cards — each delivered to its platform's exact spec.
- How is this different from a corporate interview shoot?
A tighter plan and a step up in craft: dolly and slider moves, shaped lighting, a shot list built shot-by-shot for the cut, and colour and sound finishing. A commercial has less time to work and more eyes on it.
- Can you handle broadcast delivery specs?
Yes — codec, bitrate, loudness, safe area, slate, and file naming for broadcast and for each streaming platform, plus versioned files for different offers or regions.
- Do you shoot vertical properly, or crop it?
Vertical and square are mastered, not cropped afterthoughts. We frame for them on the day and cut them as their own versions, caption-forward so they read with the sound off.
- Can product photography come from the same session?
Yes. Product hero photography and demo capture can run in the same session, and we build a B-roll bank the marketing team can reuse for a year.