The link you send your audience is one line of a much larger system. What decides whether an event or a program succeeds is everything behind that link: how the video is ingested, transcoded, and packaged; how it is delivered at scale; what the viewing experience looks like; who is allowed in; what you can measure; and what happens when a piece fails. We design that system around your goals, build it with proven components — or custom where a stock platform cannot do the job — and run it.
The pipeline we design around
- Ingest — the program feed arrives over RTMP or SRT, on two paths so a contribution problem does not end the stream.
- Transcode — one input becomes an adaptive-bitrate ladder (for example 1080p, 720p, 480p, 360p) so each viewer gets the best quality their connection can hold, with per-title encoding to keep files efficient.
- Package — the ladder is packaged as HLS, low-latency HLS, and DASH / CMAF, with WebVTT captions, so it plays everywhere.
- Deliver — more than one CDN, with signed URLs and automatic failover between them.
- Play — a branded player on web, iOS, Android, and TV, embedded where you need it.
- Record — a separate recording and VOD archive is written the whole time, so a dropped live stream never means a lost event; DVR, auto-publish, and clipping sit here.
Build, configure, or go custom
| Configure a standard platform | Custom build | |
|---|---|---|
| Best when | a normal branded viewing experience, one or many events | the experience must be unusual, live inside your product, or integrate deeply |
| Time & cost | fast, predictable | a project |
| You get | branding, access options, analytics, an archive | all of that, shaped to exactly your requirements and systems |
| Examples | a conference portal, a town-hall page, a season of games | a members' video product, an in-app live tab, a bespoke auction floor |
Most events are well served by the first column. We will tell you plainly when the second is worth it — and when it is not.
The viewing experience
- Branded player and page — your logo, colours, and layout; the player plus an agenda, speaker info, downloadable resources, and a call to action.
- Interaction — live chat, moderated Q&A, polls, and reactions where the platform supports them and you want them.
- Multi-language — alternate audio or caption tracks, and a translated title set where that is part of the brief.
- Embed or stand-alone — drop the player into your site or product, or run a dedicated page or app.
- On-demand — the same experience becomes the archive: searchable, organised, captioned.
Access and entitlement
We build the gate and integrate the identity — we are not the identity vendor:
- Registration — an email form that becomes your list.
- Access codes and per-ticket links — for paid or invite-only.
- Domain restriction — only your organisation's addresses.
- Token authentication and signed URLs — so a link cannot be shared or scraped.
- Geo-blocking and device limits — where rights or policy require it.
- Single sign-on — where your platform supports it; we confirm what is possible first.
- Paywall / member tier — the experience is ours; the payment or ticketing provider is one you choose.
- DRM — Widevine, FairPlay, or PlayReady where the content genuinely requires it.
Latency: pick what the event needs
Reliability engineering
This is the part that separates a stream that holds from one that does not:
- Backup encoder and a second ingest path.
- Multi-CDN with automatic failover.
- Backup stream destinations for high-stakes events.
- A separate recording that keeps running if the live stream drops.
- Health monitoring and alerting — we see a problem building before the audience does.
- Bonded-cellular backup on the contribution side (LiveU).
- Uninterruptible power on the core encoding rack.
- A load test before a large event so the delivery is proven at your real numbers.
We do not describe any connection or platform as "unbreakable." We build layers so that any single failure is survivable.
Automation and integrations
- Scheduled and simulated-live — an event runs on a calendar; a pre-recorded session can play "as live" at a set time.
- Multi-destination restreaming — one program to a private page plus YouTube, LinkedIn, Facebook, or a broadcaster, in parallel.
- Webhooks and APIs — stream state, viewer events, and recordings pushed into your systems.
- CRM, marketing, and LMS — registration and viewing data flowing to the tools you already use.
- Calendar-driven operation — see Stream as a Service for the fully automated, installed version of this.
Analytics and quality of experience
- Audience — concurrent and unique viewers over time, total reach, watch duration, drop-off, geography, and device mix.
- Quality of experience — video startup time, rebuffering ratio, average bitrate, and playback errors, so you know not just how many watched but how well it played.
- Attributed — with registration, tied to named viewers where that is permitted, for boards, sponsors, and compliance reporting.
How we scope and build
- Discovery — the audience, the goals, the security and integration requirements, the scale, and the budget.
- Architecture — the pipeline, the viewing experience, the access model, the analytics, and the redundancy, written down and agreed.
- Build — configured or custom, on infrastructure that autoscales to your peak.
- Load test — proven at your real concurrency before the first live event.
- Run — we operate and monitor it, with a producer for live events and alerting around the clock.
- Iterate — the same platform improves between events.
What we will not claim
We do not call a stream or a platform "unbreakable." We do not claim SSO, DRM, HIPAA, SOC 2, or PCI compliance unless the specific implementation for your project genuinely supports it and we have verified it. If a requirement is outside what we can deliver, we say so early and help you find the right partner.
Frequently asked questions
- Do you sell a streaming platform?
No. We are not a SaaS product. We design and build the streaming solution around your goals — using proven components, configuring an existing platform, or building custom where that is the right call — and we run it. You own the result and the relationships with any third-party services.
- When do we need something custom versus an off-the-shelf platform?
Most events are well served by a standard platform, configured and branded. You need custom when the viewing experience has to be unusual, when it must live inside your own product or site, when the access rules are specific, or when you are integrating deeply with your own systems. We will tell you honestly which one fits.
- Can it be a private, branded viewing page or app?
Yes. A branded page on your domain with the player, an agenda, resources, and live Q&A; a section embedded in your existing site or product; or a dedicated web/mobile/TV app where the audience and budget justify it.
- How low can the latency go?
Standard delivery is roughly 10–30 seconds behind live and scales to the largest audiences. Low-latency HLS is roughly 2–8 seconds and is fine for interactive Q&A. WebRTC is under a second for true two-way or bidding use, at the cost of scale. We pick the tier the event actually needs.
- What analytics do we get?
Audience metrics — concurrent and unique viewers, watch time, geography, devices — and quality-of-experience metrics — startup time, rebuffering, bitrate, errors. With registration, tied to named viewers where that is permitted.
- How is it made reliable?
Redundancy at every stage: a backup encoder and a second ingest path, more than one CDN with automatic failover, a separate recording that survives a dropped stream, health monitoring with alerts, and — for the contribution side — a bonded-cellular backup. We do not call anything 'unbreakable'; we make single failures survivable.
- What about DRM, SSO, and payments?
We integrate with providers you choose and confirm exactly what is possible for your configuration before we commit. We are not the identity, DRM, or payment vendor, and we will not claim SSO, DRM, HIPAA, SOC 2, or PCI compliance unless the specific implementation genuinely supports it and has been verified.